Dan

About

Dan leads growth and conversion efforts, focused on driving traffic and optimizing the customer journey.

Responsibilities

• Opt-ins and lead magnets
• Conversion optimization on the website
• Funnel performance
• Analytics and reporting

Go to Dan For

• Growth and marketing questions
• Conversion optimization
• Traffic and funnel analytics

Background

I focus on turning insights and feedback into clear priorities that help our team make better decisions.

Behind the scenes, I spend time testing ideas, learning what works, and refining how things flow so your experience stays clear, effective, and continues to improve over time.

Something good: I love seeing how small decisions can shape bigger outcomes.

Canonical bio: synced from the public team page. Source of truth is src/content/team/dan-schmalz.json in the scienceofpeople-com repo (renders at /our-team). Synced 2026-06-23.

Contact

• Slack: @dan
• Email: