How we create and publish content
Content Ownership
| Area | Owner | Notes |
|---|---|---|
| Blog/Website Content | Rob | End-to-end: ideation → writing → editing → publishing |
| YouTube | Vanessa + Carolyn | Vanessa scripts/films, Carolyn coordinates and edits |
| Newsletter | Carolyn | Composes and sends weekly newsletter |
| Email Campaigns | Dan | Drop campaigns, funnel sequences in Customer.io |
| Opt-ins & Lead Magnets | Dan | Full funnel: creates, optimizes, manages delivery |
| Social Media | TBD | Process to be documented |
Blog Post Pipeline
Owner: Rob (end-to-end)
Ideation → Research → Writing → Editing → Publishing → PromotionProcess
- Ideation - Check content calendar (Asana), keyword opportunities
- Research - Find 3-5 scientific sources (required)
- Writing - Follow Voice & Tone guidelines, use SOP Formula
- Editing - Self-edit, verify facts, proofread
- Publishing - Push to scienceofpeople-com repo
- Promotion - Newsletter inclusion, social distribution
Writing Standards
- Use the SOP Formula: Hook → Science → Action → Transformation
- Include at least ONE implementable tip
- Target 1,500-2,500 words
- Short paragraphs (2-4 sentences)
- Double-check spelling and grammar
YouTube Workflow (Long-Form)
| Step | Owner | Notes |
|---|---|---|
| Concept | Vanessa | Viral-focused topics |
| Scripting | Vanessa | Short, punchy |
| Filming | Vanessa | Studio or on-location |
| Editing | Carolyn | Full video editing |
| Publishing | Carolyn | YouTube upload and optimization |
Note: This is separate from short-form social content, which ViralEditz handles. See Social Media.
Newsletter Workflow
Owner: Carolyn
- Composes weekly newsletter
- Sends via Customer.io
- Coordinates with Rob on content to feature
Email Campaigns (Funnels)
Owner: Dan
- Drop campaigns and automated sequences
- Managed in Customer.io
- A/B testing and optimization
Website Changes
Repository: scienceofpeople-com
| Action | Who |
|---|---|
| Open issues | Anyone |
| Author PRs | Anyone |
| Merge PRs | Scott |
Content Calendar
Tool: Asana
The content calendar tracks:
- Blog post schedule
- Content assignments
- Publishing dates
- Status tracking
Quality Checklist
Before publishing any content:
- Scientifically accurate with cited sources
- On-brand voice and tone (Voice Guide)
- At least ONE actionable takeaway
- Images optimized and properly credited
- SEO elements complete (title, meta, alt text)
- Proofread for spelling/grammar errors
- Internal links to related content