Growth Dashboard
Growth Dashboard
Product ladder: Free → Mini-course → PS Accelerator → PS Executive → People Coach
Where to focus
- Traffic isn't the constraint — 359K visitors → 16,694 leads. The work is downstream conversion, not reach.
- Convert mini buyers to People School — only 1 of ~690 mini-course buyers moved up in 30 days.
Lead volume by funnel first touch · 30d
leads%
ManyChat9,67658%
Quiz3,46621%
Direct / Unknown2,23113%
Newsletter / Website1,1897%
Product ladder climbs
30d6 mo
Mini course → People School12
Accelerator → Executive34
People School → Coach03
Revenue 30d
People Coach$89,955
People School$45,105
Mini-course$32,336
PS+ (retention)$7,970
Lead volume by funnel = each new lead assigned to its first identifiable Customer.io signal (manychat_id → ManyChat · quiz fields → Quiz · lead-magnet/source → Newsletter · none → Direct/Unknown), mutually exclusive so they sum to total leads (16,562, 30d). These are logged signals, not inferred. The only assumption: a lead that touched two funnels is assigned to one by priority (ManyChat → Quiz → Newsletter).
The funnel — 7-day & 30-day (with % vs prior 30 days)
Top of Funnel
7d
30d
Website visitors
87K
359K
Opt-ins new · all channels
+3,627
606K
Social followers net new
+12.9K
4.5M
Visitors: GA4 active users. Opt-ins: 606K total list; 7d = new Customer.io profiles across all channels (≈ Leads · Total captured) — broader than the Newsletter channel on the Leads card. Social: 4.5M total; 7d = net new followers (Zernio).
→
4.6%
to leads
Leads
7d
30d
Total captured
3,652
16,694
ManyChat
1,940
9,856
Newsletter
1,521
8,629
Quiz Social Strength Quiz
454
2,955
Sales calls
10
73
Customer.io (30d). Channels overlap — won't sum to total. Newsletter = leads who came specifically through the newsletter signup (a subset of opt-ins).
→
4.3%
to sales
Sales
7d
30d
Mini-course sales
240
688
People School all tiers
4
19
People Coach
4
9
Mini & Coach = Stripe charges (live). People School 19 = Circle→Chat new-enrollment count (manual).
→
~9%
to upsell
Upsell
7d
30d
Mini → People School
0
1
Accelerator → Executive
2
3
People School → Coach of 9
—
0
PS → PS+
9
63
People School → Coach (30d) = 0 of 9. (Lifetime: 3 of 58 coaches were PS students first; Exec→Coach = 0.) Mini→PS = 1 in 30d. Email-bounded floor — mini (Skilljar/Stripe) & PS (Circle) are separate systems.
→
—
stock
Retention
7d
30d
PS+ members access group
—
681
New PS+
5
26
PS+ members = current Circle PS+ access-group count (live). New PS+ = joins in the period. (A stricter "paid in the last 90 days" figure (~126) needs Circle's billing data, which isn't in the API.)
Social Analytics · trailing 30 days
▲ Top post
Instagram · Jun 5
“The Right Way To Join A Group Conversation | @simonsinek”
1.7× our next-best post · 22× a typical Instagram post
▼ Lowest post
Instagram · Jun 17
“The Two Signals Every Charismatic Person Sends”
13× below a typical Instagram post
“Typical Instagram post” = the average of our Instagram posts that period. Engagement counts run ~25–30% below the Instagram app (a Graph-API limit affecting all third-party tools) — a conservative floor; reach and shares are unaffected. Trailing 30 days, refreshed Fridays. Source: Zernio.
Social monetization — off-ladder (audience buys via affiliate links)
The 4.5M social audience buying recommended products via affiliate links — outside the product ladder. 30d = $31.69; 7d = $13.39. Earned, payout pending. Source: ShopMy Earnings (manual — no API).
Email — active funnels (90-day)
Funnel (campaign)
Sent
Open
Click
Unsub
Conv
Verdict
Newsletter #120 (120)
100,705
15%
2.0%
0.7%
8
Healthy, thin conv.
The 4 Archetypes (147)
35,789
11%
1.4%
0.8%
16
Healthy (volume)
Interview → Hired (173)
18,748
13%
1.3%
1.6%
58
Healthy, converting
Cues Bonus (103)
3,845
40%
17%
0.9%
—
Healthy
Charisma Diagnostic (96)
3,414
61%
23%
1.0%
—
Healthy
Powerful Introverts A (185)
871
19%
5.5%
0.7%
—
Healthy
PS Executive Welcome (135)
512
44%
18%
0%
—
Healthy
SDR Resource (153)
352
37%
22%
0%
2
Healthy
PS+ Retention (142)
310
28%
5%
0%
5
Healthy
PS Abandoned Checkout (151)
74
51%
11%
0%
2
Small but working
Customer.io campaign metrics, trailing 90 days. Delivery = Sent · Engagement = Open / Click · Hygiene = Unsub · Conversion = Conv.