Official Science of People logos and usage guidelines
Primary Logo
Our primary logo is the horizontal lockup featuring the flask icon and “Science of People” wordmark.
Usage Guidelines
- Minimum size: 120px wide for digital, 1“ wide for print
- Clear space: Maintain padding equal to the height of the flask icon
- Background: Use on white or light backgrounds only
Logo Variations
| Variation | Use Case | Preview |
|---|---|---|
| Primary (Orange/Blue) | Default for most applications | Standard horizontal lockup |
| White | Dark backgrounds, video overlays | White version of lockup |
| Black | Single-color printing, fax | Monochrome version |
| Icon Only | Favicons, app icons, small spaces | Flask icon without text |
Downloads
| Folder | Link |
|---|---|
| SOP Logo | Google Drive |
| Product Logos | Google Drive |
| Course Logos | Google Drive |
| “As Featured” Logos | Google Drive |
Formats available:
- PNG (transparent)
- SVG (scalable, web)
- PDF (print-ready)
Logo Colors
The logo uses our brand colors:
| Element | Color | Hex |
|---|---|---|
| Flask Icon | Accent Orange | #FF6B35 |
| Wordmark | Primary Blue | #0066CC |
| Alt Wordmark | Text Dark | #333333 |
Don’t Do This
❌ Don’t stretch or distort the logo ❌ Don’t change the colors ❌ Don’t add effects (shadows, gradients, outlines) ❌ Don’t place on busy or low-contrast backgrounds ❌ Don’t rearrange the elements ❌ Don’t recreate the logo with different fonts ❌ Don’t crop or partially show the logo
Favicon & App Icons
| Size | Use Case |
|---|---|
| 16x16, 32x32 | Browser favicon |
| 180x180 | Apple Touch Icon |
| 192x192, 512x512 | Android/PWA icons |
The favicon uses just the flask icon in orange on transparent background.