Mission & Vision

Why we exist and where we're headed

Our Core Purpose

To give people the missing manual to social confidence.

People go to school for decades to learn technical skills, but almost no time learning the real skills that get people ahead in life—we aim to rectify that. We want to be the number one communication guide for all things communication related.


Who We Serve

Smart, growth-minded professionals who have good careers and opportunities, but recognize they lack the social skills that help other people get ahead. Our audience loves self-help and wants science-backed approaches, not fluff.


Our Vision

We’re building Science of People to become:

  • The go-to resource for social skills training worldwide
  • A modern alternative to legacy training (like Dale Carnegie) using AI-powered and human-enhanced methods
  • A global brand with reach across English-speaking markets and beyond

What Makes Us Different

  1. Science-Backed Methodology - All techniques are rooted in research and behavioral science, not just opinion
  2. AI-Powered Coaching - Combining human expertise with AI technology for personalized, scalable coaching
  3. Practical Application - Focus on real-world skills that directly impact professional and personal success

Current Focus Areas

  • Growing our social media presence toward 1M followers
  • Launching Vanessa’s new book
  • Improving People School conversion and experience
  • Expanding AI Coach capabilities
  • Building SMS and voice messaging channels