Social Media

How we manage social media presence

Overview

Social media short-form content is handled by ViralEditz, an external partner.


Ownership

Content Type Owner
Long-form YouTube videos Carolyn (editing + publishing)
Short-form clips ViralEditz
Social posting ViralEditz
Thumbnails ViralEditz

Platforms

ViralEditz posts to:

Platform Content Type
Instagram Reels, posts
TikTok Short-form video
YouTube Shorts Short-form video
LinkedIn Video content

How It Works

  1. Long clips come from various sources (YouTube, recordings, etc.)
  2. ViralEditz converts them to short-form content
  3. ViralEditz creates thumbnails
  4. ViralEditz posts to all platforms

This is separate from the long-form YouTube workflow, which Carolyn handles entirely.


Questions?

Topic Contact
Long-form YouTube Carolyn
Short-form/social Scott (ViralEditz contact)