Colors

Current Direction

Science of People’s current visual system uses yellow as its distinctive warmth and energy signal. Premium product surfaces can use dark, cinematic sections. Editorial and explanatory sections stay light and approachable.

The older orange-and-blue palette on this page was retired because it no longer matched the current public brand.

Source of Truth

Use the design tokens in the current scienceofpeople-com implementation for exact color values. Do not copy a hex value from an old deck, screenshot, or archived page into a new design.

GBrain reference: scienceofpeople-com-brand-and-market-positioning-2026-04-23.

Usage

• Use yellow as a deliberate accent, not as a large body-text color.
• Use dark surfaces to create a premium product moment.
• Use light surfaces for readable content and an approachable tone.
• Keep text and interactive controls within WCAG contrast requirements.
• Verify the current public-site token before creating a new permanent asset.