PSI Language & Copy Toolkit

Approved copy, talking points, and email templates for selling the People Skills Index (PSI) and ProSocial

Approved language and copy blocks for the People Skills Index (PSI) and ProSocial platform. Use these as building blocks for client emails, proposals, LinkedIn messages, and sales conversations.

What the PSI Is

Basic Description

Science of People is now offering a proprietary soft skills assessment called the People Skills Index (PSI). This is the first assessment of its kind using a blend of behavioral research, emotional intelligence and social psychology. It measures skills rather than personality and matches the most relevant training tools based on individual results. It learns and adapts with every training touchpoint. The PSI assesses a user’s communication skills from warmth to competence to assertiveness to politeness.

One Sentence

The People Skills Index (PSI) is our proprietary behavioral assessment that measures how people actually communicate — then gives each person a personalized training path to improve their soft skills.

Two Sentences

The PSI measures 7 core people skills through AI-scored behavioral observation — not self-reported questionnaires. Each person gets a social skills score, a map of their blind spots, and a training path that adapts as they improve their social skills.

Full Paragraph

The People Skills Index measures 7 universal social skills — from reading the room to staying composed under pressure to standing your ground. Instead of asking people to rate themselves, the PSI uses video scenarios, voice analysis, and written responses scored by AI. Each person gets a baseline score, a clear picture of where their blind spots are, and a personalized training path that targets their specific gaps. Voice role-plays, microexpression training, expression analysis, and real-time communication coaching adapt as they improve. Reassess after training to see exactly what changed.

The Framework Version

The PSI organizes people skills into three social skills categories:

  • Input — Can you read the room? (Situational Radar)
  • Process — Can you manage yourself? (Emotional Regulation, Outcome Ownership, Adaptive Agility)
  • Output — How do you land? (Strategic Clarity, Relational Warmth, Diplomatic Assertiveness)

Most people are strong in one area and weak in another. The PSI finds the pattern and trains accordingly.

ProSocial Description (for Marti)

Continue the learning from a keynote and make permanent change in your organization. ProSocial offers everyone in your organization one-on-one coaching paths while tracking progress and elevating communication skills.

Subject Lines

Post-Keynote (Warm)

  • “Your team loved Vanessa. Here’s what happens next.”
  • “The keynote lit the match. This keeps it burning.”
  • “Vanessa planted the seed — here’s the growth plan”
  • “Turn [Event Name] energy into permanent skill change”
  • “What if your team was still practicing this 8 weeks from now?”

Pre-Keynote (Planting the Seed)

  • “Make Vanessa’s keynote the starting line, not the finish”
  • “A way to extend the impact of [Event Name]”
  • “Keynote + training: the combination that actually changes behavior”

Cold / No Keynote Context

  • “Your team’s people skills — measured and improved in 8 weeks”
  • “What if you could prove your soft skills training works?”
  • “The ROI problem with people skills training (and how to fix it)”
  • “The assessment your L&D program is missing”

Re-Engagement / Follow-Up

  • “Still thinking about ProSocial?”
  • “Quick update — new data on PSI results”
  • “Circling back with something concrete”

Opening Hooks

Pick the one that matches the buyer’s mindset.

The Fade (Post-Keynote)

After a great keynote, your team walks away inspired. But inspiration has a half-life. Without a system to practice what they heard, old habits return inside a month. That’s the gap ProSocial fills.

The ROI Problem (L&D Leaders Under Pressure)

You’ve invested in people skills training before. Leadership asks “did it work?” and all you have is a post-event survey that says people liked it. That’s not ROI. That’s a Yelp review.

The Personality Test Trap (When They Already Use DISC/MBTI)

Your team knows their four-letter type. They can tell you if they’re a “D” or an “I.” But has knowing that changed how they handle a tough conversation? Personality tests describe people. They don’t develop them.

The Coaching Cost Problem (When They’ve Looked at BetterUp/CoachHub)

One-on-one coaching works. It also costs $300-500 per person per month. For a 50-person team, that’s $180K-300K a year. ProSocial delivers personalized coaching paths for every employee at a fraction of that.

The AI Angle (Forward-Thinking Orgs)

AI is taking over the tasks. What’s left? The meeting. The negotiation. The relationship. The hard conversation. Your team’s ability to connect, persuade, and lead is becoming the only thing that can’t be automated. It’s also the only thing most organizations don’t know how to measure.

The Blind Spot (Curiosity-Driven)

Most people think they’re better communicators than they are. The research backs this up — there’s a consistent gap between how people rate their own skills and how they actually perform. The PSI reveals that gap. And once someone sees it, they can’t unsee it.

Differentiator Blocks

vs. Personality Tests (DISC, MBTI, StrengthsFinder)

Personality tests tell you who someone is. The PSI shows you what they can do — and what they can do better. DISC can tell you someone is a “high D.” The PSI can tell you they score 47/100 on Diplomatic Assertiveness, then give them voice role-plays to practice setting boundaries without alienating people. One gives you a label. The other gives you a training plan.

vs. Coaching Platforms (BetterUp, CoachHub)

The best thing about one-on-one coaching is personalization. The worst thing is the price tag. ProSocial gives every employee a personalized coaching path — AI-powered voice role-plays, real-time communication analysis, scenario-based training — without the $300-500/month per-person cost. Same personalization. A fraction of the investment.

vs. Generic L&D / Off-the-Shelf Training

Off-the-shelf training gives everyone the same modules regardless of what they actually need. ProSocial assesses each person first, identifies their specific gaps, and builds a path around those gaps. Someone who struggles with assertiveness gets a completely different experience than someone who struggles with warmth. And because there’s a pre/post assessment built in, you can show leadership exactly what changed.

vs. “We Already Do Soft Skills Training”

The question isn’t whether you train people skills. It’s whether you can prove the training works. ProSocial is the only platform that gives you a behavioral baseline before training and a measured outcome after. Not satisfaction surveys. Not manager impressions. Scored behavioral change across 7 dimensions.

Proof / Data Blocks

The Headline Stat (Use Everywhere)

85% of trained users improved their people skills scores, with an average 10-point lift in under 8 weeks.

The Retention Stat (For Skeptics)

And it sticks. 74% of users retained their gains months later — an average of 5.4 points above where they started. This isn’t a sugar high. It’s durable behavioral change.

The Full Proof Block (For Detailed Pitches)

Early data from trained PSI users:

  • 85% improved their scores after training
  • Average 10-point score improvement in ~8 weeks
  • 74% retained their gains on reassessment
  • Users completed an average of 14 training sessions over ~2 months

This isn’t survey data. These are measured behavioral changes scored by AI across 7 skill dimensions.

The Implied Comparison (No Competitor Named)

Most training programs measure satisfaction. “Did you enjoy the workshop?” ProSocial measures change. “Are you actually communicating differently than you were 8 weeks ago?” Those are different questions. Only one of them matters.

The Keynote Bridge

These connect Vanessa’s talk to ProSocial.

Short

Vanessa gives your team the framework. ProSocial gives them the reps.

Medium

What Vanessa does on stage is powerful — she shifts how people think about communication. ProSocial is what happens after. Each person takes a behavioral assessment, discovers their specific blind spots, and gets a personalized path to train the skills Vanessa introduced. It turns a one-day event into an 8-week transformation.

Long (For a Detailed Pitch)

Here’s the pattern we see: Vanessa delivers a keynote. The room is electric. People are taking notes, exchanging looks, thinking “this is exactly what our team needs.” Then Monday comes. The slides go into a shared drive. The notes get buried. Within a month, everyone’s back to their default.

ProSocial breaks that pattern. Within days of the keynote, every team member takes the People Skills Index — a 15-minute behavioral assessment that measures the exact skills Vanessa talked about. They get a score, they see their blind spots, and they start a personalized training path. Voice role-plays, real-time coaching, microexpression training — all targeted to their specific gaps.

Eight weeks later, they take the PSI again. You can see exactly what changed. Not “people felt good about the training.” Actual measured improvement across 7 skill dimensions.

Objection Handlers

”We already use DISC / MBTI.”

Great — those are useful for self-awareness. The PSI does something different. It measures trainable skills, not fixed personality traits. Your team knows their type. The PSI shows them what to work on and gives them the tools to do it. They complement each other well.

”Our team is too busy for another program.”

The PSI assessment takes 15 minutes. Training sessions are self-paced — most users do 2-3 short sessions per week. There’s no scheduling, no group workshops, no time away from work. It fits into the cracks of an already-packed calendar.

”How is this different from an LMS?”

An LMS serves the same content to everyone. ProSocial assesses each person, identifies their gaps, and serves training specific to those gaps. It’s the difference between a textbook and a tutor.

”We need to see it first.”

Happy to set up a pilot. A small group takes the PSI, trains for 4-6 weeks, then reassesses. You’ll have real before/after data on your own people. That’s usually what makes the decision easy.

”I need to get buy-in from leadership.”

I can put together a one-page summary with the data — 85% of users improved, average 10-point lift in 8 weeks, 74% retained gains. If it would help, I can also join a call with your leadership team to answer questions directly.

”What does it cost?”

It depends on team size, but it’s a fraction of what individual coaching costs. For context, platforms like BetterUp run $300-500 per person per month. We’re significantly below that. I can send you specific pricing once I know your team size.

Sound Bites / One-Liners

Memorable phrases you can drop into any conversation, email, or message.

  • “We don’t measure personality. Personality doesn’t change. We measure skills — and skills can be trained.”
  • “The keynote is the spark. ProSocial is the system.”
  • “85% of users improved. Not felt better. Improved.”
  • “Personality tests give you a label. The PSI gives you a training plan.”
  • “Same personalization as 1:1 coaching. A fraction of the cost.”
  • “The only people skills assessment with before-and-after proof.”
  • “Social skills aren’t personality. They’re software — and software can be upgraded.”
  • “Most training proves attendance. ProSocial proves change.”
  • “It turns a one-day event into an 8-week transformation.”
  • “In an age of AI, human skills are the edge.”

Email Templates

The Internal Champion Email

When your contact needs to sell ProSocial up to their VP/CEO. Give them this to forward.

Subject: “Quick look at the post-keynote training option”

Hi [Boss Name],

After Vanessa Van Edwards’ keynote at [Event], I looked into their training platform, ProSocial. Wanted to flag it because it solves a problem we keep running into — we invest in people skills development but can’t measure whether it actually works.

The short version:

  • What it does: A behavioral assessment (the People Skills Index) that measures 7 communication skills using AI — not self-reported surveys. Each person gets a personalized training path based on their results.
  • Why it’s different: It gives us pre/post data. We can show exactly which skills improved and by how much. No other soft skills program I’ve seen can do this.
  • Early results: 85% of trained users improved their scores, average 10-point lift in 8 weeks, and 74% retained those gains.
  • Cost: Significantly less than individual coaching platforms.

I think a small pilot (10-15 people) would give us the data to decide. Their team offered to walk us through it — 15 minutes.

Worth a look?

LinkedIn DM

Hey [Name] — great meeting you at [Event]. Vanessa’s team has a training platform that picks up where the keynote left off. Each person takes a behavioral assessment, gets a personalized coaching path, and reassesses after training. 85% of users have improved their scores. Happy to share more if your team is looking to make the keynote stick.

Text Message

Hey [Name], following up from [Event]. We have a training platform that extends Vanessa’s keynote into personalized coaching for each team member — with before/after data to prove it works. Worth a 15-min call this week?